Where the rubber really meets the road is something most people don’t want to think about and that’s the copy editing part. Here is a 9-step sequence you can use to really hone, polish and sculpt your sales letters.
Fact is, most people’s rough drafts are quite similar but it’s in the editing that you see the difference between a blockbuster and hohum copy.
Compliments of Alan Whitehead
http://www.myincomebuilders.com